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Now it doesn't leak, but we have never re-installed the carpet or walls. When a tornado hits, the best place to seek shelter is underground. The short answer is actually just one word: Clay. This was a horrific 1.3 mile wide twister with 210 mile per hour winds that killed 25, injured 377 and caused an estimated $2 billion in damages. And then we use that data to shortcut our own decisions… for better or worse. Unfortunately, as Oklahoma news anchors noted Monday, most homes in the state … It’s well worth the time and effort to add more proof to your website. They are replaced in southern states with outdoor storage sheds and attic storage. They look for shortcuts. Many people sustained damages. In the River Valley all of the water drains to the Arkansas River and we build basements within a … Surely people living in tornado-prone areas would want to have basements to take shelter in. Proof has become a bigger and bigger deal to use in advertising. Shane Moore, leader of Hartlepool Council, said the feeling on the ground was that the Tories would win the by-election. He recently did an audit of dozens of attorney websites. Here’s a partial list of the types of proof these sites have to prove they’re credible and trustworthy: I just submitted an article for the Crazy Egg blog (the article has not been published yet so I can’t link to it here) that provides yet more, well, proof, of why proof is so important. Last year, 2017, Oklahoma was plagued with DOZENS of tremors over a three to five month peroid. Simply put, they just don't. Most people put A LOT of credibility into the beliefs, opinions and recommendations of others. Because if they do, you may find new leads for your business becoming rarer than, well, a basement in Oklahoma. If your basement has a typical wood-framed floor above it, anything heavy that a tornado drops in your house will come right through that basement ceiling. No basements in Moore, Oklahoma, located right in the heart of Tornado Alley! – Texas … The only way we could stop it was to install gutters, landscape slopes away from the house and install outside drainage. Now, if you have to dig that far for the foundation, you really might as well make a basement. Most people in the state have it in their heads that you can’t build basements there and, to paraphrase what Mike says…. How good a job do you do at using proof to back up the claims you make on your website and establish your credibility? Social Proof has always had a huge influence on how humans make decisions. BBB and industry specific credentials). In fact, the question might be better framed, why do houses up north all have basements? Is it Time to Let Basements Become Extinct? Getting to a basement may very well save your life. https://kfor.com/.../why-dont-more-okla-homes-have-basements Unless you can design or retrofit your basement slab to be warm and dry, avoid wall-to-wall carpet as a floor finish. If you have any further insight to offer, I welcome it. Save my name, email, and website in this browser for the next time I comment. It’s easier to take other people’s word for it then to do the research yourself. If everyone says no, then that must be the way it is. to make our decisions…. As Mike, the basement contractor in Oklahoma, has found – most people don’t take the time to do research. Why does it seem like every time we see a destroyed house it only has a cement slab beneath it? Only a third of Oklahoma’s schools have shelters, and politicians are still fighting over how to pay for protection for the other 1,100 schools and 500,000 students and staff. The Tories have never won Hartlepool, which has remained Labour since its creation in 1974, but it is now the party’s most vulnerable seat. So Oklahoma basements would be prone to mold and smelliness and flooding and also cracking as wet soil can expand. I have an aunt and uncle back home who spend every summer "down cellar," which in Ohio means that in June, when the temperatures soar into the … But technology, particularly waterproofing technology, has made those issues largely irrelevant for quite some time. IE 11 is not supported. Basement floors don’t have to be cold and damp but they often are. It doesn't cost that much more to have an "underground floor" since you have to dig most of the way anyway. Weather Underground provides local & long-range weather forecasts, weather reports, maps & tropical weather conditions for locations worldwide During a tornado, the safest place to protect yourself is usually underground, but that's not an option for the large majority of people in southern Oklahoma. A common question that arises when tornadoes hit the heartland: Why aren't there more houses with basements? It doesn’t matter if you have a finished basement, or not, you should keep the humidity level at or below 50% at all times. The high water table and clay soil made it difficult to do… back in the 40s or 50s. ), The Main Reason Why Words That Click Turns 5 This Month, Badges (ie. For transplants from the Midwest and East, it is downright puzzling why California homes generally do not have basements, a staple in other parts of the country. Back to Oklahoma first though… There used to be a good reason for not building basements there. The answer Keva found is that the soil is too moist and the water table is too high. Why Oklahomans Don't Like Basements : The Two-Way A high water table and red clay that soaks up the moisture make dry basements an expensive and … Based on every site I’ve seen (this one included! To be honest, that link looked a little spammy to me so I looked a little more and soil wetness does come up in discussionsamong people who aren't selling basements. This is especially true in places like Florida, Alabama, Louisiana, and eastern Texas. What? Why don't Oklahoma houses have basements. (And, stick with me, because this all leads to something you’ve gotta understand about human nature and marketing!). The Texanist: Why Don't Texas Houses Have Basements? Here's why. There are tools on the market such as a thermo-hygrometer that will help monitor the humidity levels for you. But when you go further south, the winters are milder, the groundwater doesn't freeze as much, and the frostline might be a foot. […] month we discussed why there are no basements in Oklahoma and the incredible importance of proof in your […]. What are they thinking? “Basements have never really been prevalent in Texas, and so people don’t build them,” Bigelow said. You don’t want your competitors to “out-proof” you. And this gets right to the heart of why I wanted to share this with you. Now that stat in and of itself isn’t all that interesting. By Peter Yost | October 17, 2010. So whatever it may seem like while looking at helicopter footage of homes reduced to rubble, they don't all lack basements. Copyright 2021 - Words that Click | Privacy Policy, The Surprising Reason There Ain’t No Basements in Oklahoma, Where Do People Turn for Info About Their Local Community (Surprising Results? But the third answer may be more convincing given the way of the world: building codes. Yet the mindset that you can’t build a basement in Oklahoma still persists. The advertisers who are continuing to dominate in the market and/or the ones who have moved up the rankings the most since last year have ALL added a lot more proof to their landing pages. And also there's this: For quick reference, the salmon color is clay, the magenta is "cobbly loam" and the dark green is just loam. What Mike said is that there’s a mindset in Oklahoma when it comes to basements that’s very hard to break. His answer is fascinating and is very relevant to how you market your business. Going underground was the best way for people to stay safe during yesterday's tornado. There were a number of interesting insights that came from doing this, but what was the #1 takeaway? But cross the border into Oklahoma – just a few miles away – and not so much. After that storm hit, this basement contractor said he got exactly 2 phone calls from people interested in adding a basement to their homes and landed 1 job. I digress, my father said the reason Oklahoma does not have basements is due to the Teutonic plates in most of Oklahoma plus two major fault lines that would be disastrous if or when an earthquake were to occur. And while basement-free homes certainly make sense on one level, it’s … Before I get to the answer Keva found, I should be clear that the first answer is that there are indeed some houses in Oklahoma with basements. This year, I revisited the keyword “acne treatment” to see how the competitive landscape has changed over the last year. What he was specifically looking for were the differences between the sites that generate a good flow of calls and leads for the attorney and the ones that don’t. There used to be a good reason for not building basements there. And the most powerful, influential shortcut there is, is social proof. Why Aren't There More Storm Cellars in Oklahoma? They don't tend to put in sump pumps here, so it's a mess. But technology, particularly waterproofing technology, has made those issues largely irrelevant for quite some time. If you know much about Oklahoma, it’s located in the epicenter of “Tornado Alley”, an area of the US known for its frequent and violent twisters. These days most people don’t like, or are too busy, to do much research. Few homes in the Oklahoma City area, prone to powerful tornadoes, have basements. Go into a house in Kansas and odds are you’ll find a basement.
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